Impact Communications Case Study

Aspen Dental

PROJECT: 2007 Annual Meeting - Mission: Possible

MEDIA: Meetings and Events

Impact Communications' mission (and we chose to accept it) was to create a motivational, inspirational, celebratory live meeting for an audience of Aspen Dental dentists, hygienists, and office managers. It was the first event of its kind in Aspen Dental history: a meeting that incorporated live theatrical performances and high production value to supplement the business seminars and luncheon programs of the past.

Impact was responsible for script writing, talent hiring/coordination, set design/construction, graphics/speaker support, teleprompter services, executive speech coaching, on site show management, special effects, and video production.

Integrating live elements with video, developing a business awards production event, and bringing in Broadway talent to deliver a customized performance made this three-day meeting a resounding success. The meeting exceeded audience expectations, and resulted in Aspen Dental contracting Impact Communications to produce the 2008 Annual Meeting, adding even greater production value to this year's event.