MEDIA: Web/ e-Training
Impact Communications, in partnership with The Arras Group, produced EDGE, an in-depth, on line-based tire training program for Kumho Tire Corporation dealers and sales teams. This media-rich interactive program provides comprehensive information on tire construction, technical differences, and consumer features and benefits to help sales people sell the Kumho brand with knowledge, comfort, and confidence.
This web-based program has the ability to provide reinforcement and incentives for those participating in the program. It also tracks learners' progress and rewards them as they complete and master the concepts.
Using a combination of multimedia - audio, video, graphics, animation, and text - in a web based conveyance presents complex subject matter with clarity and effectiveness. The multimedia approach allows for robust content to be delivered in a diverse and engaging fashion, continually piquing student interest and interaction.
Two separate databases, one to track participation and fulfill awards; the second, to allow for content, enhanced the program's appeal and usefulness. Much of the content that is prone to change is dynamically served out of the database so new products/product enhancements may be added or incorporated with a minimum of effort.
Response to EDGE has been very favorable, with hundreds of tire sales personnel enrolling in the first two months since its launch. EDGE is an ongoing project, with future courses currently being planned.
