MEDIA: Multimedia, Web, CD-ROM, DVD, Trade Show environment
National City Bank wanted a new product introduction that delivered all the features and benefits of this service to a target audience accustomed to and comfortable with more traditional banking practices.
A seamless blending of technologies, including video, graphics, and interactivity, created a multi-layered demonstration of Remote Deposit, which focused on its ease of use, its features, and its benefits. Impact utilized National City's visual design brand to reinforce its ownership of Remote Deposit. The program also featured testimonials from customers representing the target audience group to validate the message.
