MEDIA: Meetings & Events
For the past 20 years, Impact Communications has been the premier vendor of choice to produce the annual Sterling Jewelers Managers' Meeting. The three-day event motivates and trains Sterling's nearly 2,000 Store Managers, Repair Shop Managers, District Managers and Operational Vice Presidents in preparation for the busy holiday selling season.
Impact is highly valued as a partner in and contributor to the decision making process, working with Sterling to determine each year’s meeting goals and objectives. Preparation for the meeting takes place almost a year in advance. Production begins by establishing a message-driven creative direction - new each year - that is promoted and reinforced in all meeting content, including entertainment, general sessions, and workshops.
Sterling relies on Impact to provide turn-key execution of concept. Custom theme creation, content development, media production, stage design and fabrication, and on-site event management is ably handled.
Each year, post meeting surveys of attendees proclaim, "This was the best Managers' Meeting ever!" - a goal that Impact Communications strives to repeat with each successive production.
Sterling Jewelers, Incorporated is a national retail jewelry chain with over 1,300 stores nationwide. Sterling's twelve different brand names include Kay Jewelers and Jared the Galleria of Jewelry.
